Hidden in Plain Sight: Why Ultra-Luxury Resorts Are Abandoning the Grand Entrance
America's most coveted resort properties are quietly dismantling one of hospitality's oldest conventions: the grand lobby as a theater of arrival. In its place, a new architecture of exclusivity is emerging—one that prizes discretion over declaration and transforms the act of arrival into something far more intimate. Understanding this shift reveals as much about the evolution of wealth culture as it does about hotel design.